J lindeberg historia är singapore
•
A contemporary lifestyle brand for sports fashion
The Scandinavian Fashion House erg was founded in Stockholm with a vision to build an international brand for the modern, aware and active consumer. The company caters to a fast-paced lifestyle, looking into future needs and greatly emphasizing quality, fashion and functionality. The collections consist of menswear and womenswear offering fashion, tailoring, active, golf and skiwear. The fashion collections are found at prestigious international fashion weeks across the world and the sportswear collections are worn by some of the world’s best athletes.
Today, distribution covers more than 35 countries and there are close to erg stores and 35 shop-in-shops in cities such as Stockholm, Copenhagen, Oslo, Munich, New York, Miami, Tokyo, Hong Kong, Beijing, and Shanghai. The brand is currently sold in over stores, including leading high-end department stores around the world. With keep our spirit and headquarters in Stockholm and our heritage is consistently present in our keen focus on details and quality.
•
erg Swedish Menswear clothing label opened its first South-East Asia flagship boutique at Mandarin Gallery Singapore last Wednesday. Renowned for elegant aesthetics and contemporary designs, erg Spring Summer collection are inspired by the Island of Gotland where shape, form and function is redefined with classic multifunctional creations.
At the Official Opening of erg Menswear Flagship Store, MediaCorp artiste, Tay Ping Hui was announced as the erg Brand Ambassador in Singapore.
Together with Johan Lund, Head of Retail of erg Stockholm, invited guests and local press enjoyed a fashion showcase choreographed by Men&#;s Fashion Week&#;s / Creative Director, Daniel Boey.
Nautical stripes in blue, white and red contrast polo-tee with sweater and cardigan matched with beige and blue stoned wash denim jeans brings a Spring in your step.
Vibrant colourful palette complement the nude beiges for the lovely Spring Summer Season for a smart preppy look. Love the unique &#;Concord Travel Wool&#; travelling blazer and silky cashmeres, cottons and ultra-light wools knitted and weaved in symbolic patterns.
Keep cool in checked shirt paired with c
•
erg
Swedish clothing company
erg is a Swedish clothing company. Their range includes tennis, golf and ski clothing, polo shirts, training clothes, jackets, suits, and shirts.
History
[edit]Founding
[edit]Johan Lindeberg founded the erg brand in Lindeberg, who had been the marknadsföring director of Diesel, resigned from his duties at the Italian denim brand to create his own brand.
Lindeberg launched his brand, erg, during the summer of in huvudstaden and New York City simultaneously. Lindeberg served as Creative Director, and assembled a small team of designers headed by Roland Hjort, who was recruited from the Swedish apparel brand H&M.
21st Century Lifestyle
[edit]The first design concept was called 21st Century Lifestyle, and the collection was showcased in New York during the mode Week Fall Winter årstid, featuring men’s fashion and golf clothing.
To further develop the golf concept, Lindeberg turned to PGA-tour golfer Jesper Parnevik.
Critical acclaim
[edit]In , Swedish Elle presented erg with the "Designer of the Year" award. The following year () erg received the "Guldknappen" (golden button) award as "Most Innovative Designer". Later in , e